Tuesday, February 26, 2013

Herbal Medicines & Remedy

It’s easy to find herbal medicines & remedy products online, but there is such a thing as a little too much choice. There are a few things to know about how herbal medicines find their way from nature, to producers and into your medicine cabinet – and you might be surprised by the truth about how these things are marketed.

What is White-Labelling?

White labelling is a marketing term for a process that happens all around us, but one which we seldom notice.  It means that one large company will produce a certain product, such as herbal medicines & remedy substances, and then sell them on to other companies which label them with their own brand.

This became popular in the 1980s, especially with things like sports substances, and in the 90s with a herbal Viagra alternative for men & women.  The most famous example of this is the generic medicines industry. The bad news is that this means you are generally buying a similar product, regardless of the label.  The good news is that this knowledge gives you more power as a consumer.

So How Do I Choose?

While white labelling is the process that brings most herbal remedies to the shelves of your local health shop or homeopath, this doesn’t mean that all products are equal.  What it does mean is that you can buy top quality products, only under a less well-known name.
The only thing you need to do is to speak to your homeopath, or someone who knows their herbal medicines well, to recommend to you labels which come from reputable manufacturers.  When buying homeopathic products online, you should never go solely on the advice of the merchant website.

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